The automated CXM & Lead Generation System built for Estate & Letting Agents

Over to 50% of all sales go to the agent that responds fastest. But still many leave leads for hours without a follow-up. 

Delivering the right message at the right moment can, therefore, double your conversions, watch the video to see how Active Agent is the automated CXM and Lead Generation system that helps you make that happen.

Book your free online demo

Automate your agency to give your prospects the perfect customer journey, every-time

Communicate with clients even when you are shut

Get in touch instantly. Automated welcome emails and welcome campaigns

Send targeted messages to the right person at the right time

Automatically send emails when your contacts are most interested.

Deals on the go. Dedicated ISO & Android Mobile App.

Send design-focused proposals instantly from the Mobile App

Lead Generation

The average attention span of a new lead is just eight seconds one less than a goldfish. By design Estate Agent websites are just too complicated.

Let us funnel prospects into your business via our secure, conversion-optimized, mobile-responsive landing pages. Helping you connect with your audience at the time they want to and not dependant on your opening hours. Collected leads automatically populate into Active Agent triggering automations helping you close sales.

Even if the prospective client only enters your page we will help you track and build targeted audiences for future ads, so you can remarket to people who have already shown an interest in your products.

Powerful Automations

We will create your own bespoke Active Agent system built around your office, using multiple integrated automations, so you and your staff can focus on running a successful office. At the same time giving your customers what they need when they need it rather than relying on busy staff that may overlook the small but important details to provide the best customer journey 24/7, including:

  • Welcome Campaigns
  • Before and After Appointment Emails & Text messages
  • Anniversary Emails
  • Landlord Recontact Campaigns
  • Sales Progress Updates
  • Proposal Sending

Smart CRM

Sometimes mundane, manual tasks eat at your calendar. Other times vendor and landlord contacts slip out of your funnel as you focus on running your business not expanding it. Our sales automation CRM keeps your entire sales process moving smoothly.

Keep track of leads in one place with our easy pipelines and manage your contacts in one central platform, easy drag-and-drop interface. Showing who is interacting, when emails are opened and help you convert more in less time.

Make sure no sales contacts slip through the cracks when you can see your whole sales process at a glance, your sales team is always on the same page. Connect with Gmail, Outlook, or any other email provider and track every interaction direct from one system.

Mobile App

See what you need from Active Agent, on your phone.

We understand that your office can be extremely mobile, so why should your leads be tied to your desktop? With our dedicated mobile app, you can easily review your email reports, track customer activity, and manage your CXM data — where you want it, when you need it.

With our latest update, the dedicated app enables your listers to send professionally designed focused proposals directly to your clients just minutes after leaving the appointment, when they are most likely to make an informed decision, encouraging signing and commitment before the instruction forms and contracts go out automatically.

Extra Offerings

Do more than just tell Landords and Vendors how great you are by throwing graphs and numbers at them, start activating your entire customer experience.

  • Legal Landlord - A interactive questionnaire to convert non-compliant self-managing landlords.
  • We Switch You - Switching landlords from competing agents.
  • Landlord Recontact - Let the system recontact prospect landlords at key dates automatically.
  • Sales Progress Update - Your dedicated pipeline automatically updates vendors and purchasers.
  • Anniversary - Send anniversary messages to vendors and purchasers to encourage revaluations.

Advanced Reporting

Find out who and what's working best and what's not?

The most powerful capabilities of great data and reporting is the ability to listen to your contacts, review their replies, and tailor your responses and messages accordingly.

You can view an overview of your pipelines, as well as the percentage of open, won or closed deals within each pipeline. There is also a report by owners, so you can see an overview of the number of deals, as well as their status, associated with each individual team member. Our Deals Funnel Report will also provide you an overall view of your funnel, displaying how many deals are in each stage of the pipeline.

Our Customers Love Us

enquiries are being responded to while we are busy doing other things

"This software not only helps to generate leads but also automates much of the response process, meaning enquiries are being responded to while we are busy doing other things, but the responses it sends are also far better than the emails we used to manually type each time. 

I only have one regret now we're using this software and that's that we haven't had software like this before. Given that we are facing very uncertain times and always need to maximise EVERY lead I'm taking the time now to set this software up so we're ready to go when we get back to "normal".

Paul Ryder - Northwood Sales & Lettings Eastbourne

transform how we deal with enquiries,

"Very impressed with the whole system. It will transform how we deal with enquiries, pipeline, measurement of sales performance, etc.. Being perfectly honest with myself, it will also bring much-needed discipline and structure to my personal sales process and performance".  

Ron Cambell - Dundee


"WOW, Barry has delivered a great system with Active Agent.".  What has been delivered with Active Agent is exactly what was missing to focus staff on actions required, ensure speed of response and give a customer experience whereby we should never miss or lose those extremely valuable new client pitches. 

Adrian Taylor - Lincoln

a game changer

"Active Agent it is going to be a game changer for us. We have all got our ways of tracking leads or enquiries but can we hand on heart say these are followed up in the way we want or in timescales to win business. I consider us to be hounds in that department BUT we all have moments when things are left a bit too long and that loses us potential business. Active Agent lets you monitor this and does things automatically so you don't have to think about it and keeps your leads warm. I've started using the system and it's easy, even for techno dummies as I and am already changing my processes as result ".  

Sean Brickley - Northwood North Devon & Cornwall

far and away the best prospecting tool that I've seen in my time

"no stone has been left unturned, personally I feel that this is by far and away the best prospecting tool that I've seen in my time".  

David Vann - Bristol


See it for yourself

Book Your Free DEMO

We’re constantly refining our product.

Here at Active Agent we believe that development is key and we will ensure we continually strive to improve our offerings, adding new features and products.